Work with me
Tired of the words on your website doing nothing but filling up space? Had enough of your marketing messages being ignored?
Time to spice up your digital marketing with copy that hits the spot.
Who I work with
Human-driven businesses
I work directly with SMEs, startups and solopreneurs who care about how they communicate.
Typically, people I work with can enthral people when they talk about their business. But they’re frustrated because when it comes to their written marketing, that clarity and confidence is lost in transcription.
I write your copy in your unmistakable voice, making a real human connection with your audience and connecting what you offer with what they want.
Agile agencies
I also work with marketing agencies that need regular or ad hoc support with copywriting for their client projects.
I get that you’ve got a lot of plates to spin, and every project can be different. But I’m fine with that.
Add me to your pool of freelancers and I’ll learn your ways, do the work you need, and engage with your clients however you need me to do so.
My day rate for agencies starts at £300 and increases if you want me to chip in with strategic input or account management.
“Matt communicated effectively what is a very tricky product concept! He’s very easy to speak with; great communication; listens to suggestions and feedback and implements these effectively. I really liked the video ‘walkthough’ of each document explaining the reasoning behind the copy.”
Steve Lord, Founder, PrimeLight Design
My signature dishes
Website copy
If your messaging aint’ right here, it won’t be right anywhere. Everyone’s going to check your website out, so I give you messaging that leaves your ideal customers with absolutely no doubt as to how you make their lives better, and sticks in their mind long after they visit your site.
Difficult to price this as every website is unique, but for a rough idea, a 6-page website with a homepage, about page, 3 services pages and one other page, all with a decent amount of copy, you’d be looking at around £1,800.
If you need web design, graphic design, SEO consultancy or even a brand new website build, I’m good pals with some smart cookies who can help with that.
Email marketing
Rise up through the inbox sludge with emails your subscribers actually look forward to opening.
I help you make real connections with your people (and not just spam them with endless offers like a neverending DFS sale).
- Welcome sequences that get juices flowing
- Joyful and value-packed newsletters that build trust
- Targeted promotional campaigns and automations that win more revenue
Again, pricing varies wildly based on what you need, but a comprehensive email strategy with a weekly newsletter, targeted promotional emails and list management would be around £1,200 per month (one-off fees apply for email platform setup if required).
“Spicy Copywriting is working wonders for my business. I had accumulated a database and wasn’t producing high enough quality copy and value for my customers, as well as selling products and services to my customers effectively. Matt has come in and changed all of that. He has a very special style of copy that is very engaging and gets results. I urge any business to work with Matt and unlock the potential that their business has for engagement and sales.”
Matt Zina, Principal and Owner, MZ Acting
Other bits and pieces
If I’ve written your website or run your emails for you, and you need some blogs, case studies, Facebook ads or other bits and pieces, then you might as well get someone you trust to do it.
Blog packages
If you’re selling a complex, high-ticket product or service, people take more convincing – people often consume 10 or more pieces of content before buying. A blog is a great way to answer questions, overcome stumbling blocks and build trust.
Prices start at £250 for 1000 words of your unique insights communicated with punch, power and just a hint of persuasion.
Discounts apply if you want a bunch of 5 or 10.
Case studies
Nobody goes to a restaurant without checking TripAdvisor first. People want to know what other people experienced.
The same applies to your business. That’s where a case study goes down a treat. It serves up the facts, figures and quotes from the clients you’ve already made happy. Powerful stuff indeed.
Prices start at £450, and includes me interviewing your client. Discounts apply if you want a bunch of 5 or 10.
Social ad copy
A Facebook, Instagram or LinkedIn ad has one job – to get them clicking through to the next stage of your funnel, whether it’a a sign up form or a sales page.
I’ll give you 5 variations of your ad, each using different ‘hooks’ to give you the best chance of cutting through to your audience.
I’ll provide suggestions for images/videos to accompany the copy.
I can’t create the images or videos, or set up your ads within the platform, but I know some great people who can.
Fees start at £400 for 5 ads.
Brand copy
I’ve been described by a copywriting legend, a LinkedIn celebrity no less, as a ‘secret weapon’ when it comes to naming things.
So if you need a new name for your business or a new product/service you’re launching, or if you need a brand tagline or slogan for a specific campaign…
I’ll stir up whatever it is that makes me a ‘secret weapon’ and provide you with a list of options that capture the flavour of your brand.
Fees start at £300.
Marketing nibbles – the little extra bits that give you a headache
I appreciate that as an SME or solopreneur, you might not have the in-house expertise to actually get your message in front of your audience. Even something as simple as uploading copy to your website builder can be a pain in the arse if you’ve never done it before.
I’ve found myself in the annoying position of working hard on a piece of copy, only for it never to see the light of day because a client didn’t know how to actually publish it.
So I thought I might as well learn how to do those little annoying tasks so it takes them off your plate. Stuff like:
- Uploading copy to your website builder and formatting it
- Designing and formatting your emails into attractive templates
- Organising and segmenting your mailing list for better targeting
- Strategic help on your wider digital marketing
- Training you on how to use marketing platforms – ‘teach a man to fish’ and all that
I do charge for these little add-ons, but much less than if you had to hire someone exclusively to do them.