The Spice Rack
A potpourri of piquant ponderings on copywriting, marketing, business and life. Otherwise known as a blog.
Copywriting wisdom from the most unlikely places
The blokes who fit our kitchen didn’t realise how much they’d influence my copy career…
Is your website all sizzle and no steak?
Make sure your website is more than an expensive garnish around an empty plate.
What’s really wrong with copywriting… and how to fix it
Surely it makes sense for kids to spend a bit less time writing essays on Dickens, and a bit more time learning how to write to sell.
Fix Fest 2024: AI or die – gut punches, enshitification and unexpected juxtapositions
What the unstoppable rise of AI means for copywriters (and businesses that hire them).