The Spice Rack
A potpourri of piquant ponderings on copywriting, marketing, business and life. Otherwise known as a blog.
How a gruesome cameo proves that if you want great copy, just copy
This author was so successful that he managed to make a cameo in a smash hit adaptation of his own novels, where he got his throat slashed by the hero. In other words, he truly made it as an author. He did it using a simple approach you can use to write great copy.
Cut yourself some slack – a chat with VA Lisa Slack
She’s the sort of person who casually drops a message into a group chat to say she’s scheduled a month’s worth of content and is now spending the rest of the day sipping cocktails on their balcony. Exactly who you want organising your biz.
He’s not dead!
Are you sick of hearing reports of death that are greatly exaggerated?
The punter’s way to better messaging
If people always know what’s coming, your messaging loses impact. Follow the punter’s example and mix it up.
I’m wasting your time, but this chap certainly isn’t – a chat with Time Master Steven Watson
Time management insights from the man who is never late.
Hiring a freelance copywriter? Here’s how to get the most out of your investment
All my most successful projects had one thing in common – the client
How the pressure cooker of teaching primed me to become a copywriter
All those late nights marking textbooks… all those days spent herding cats in the classroom… little did I know how it would all help me hit the ground running as a copywriter.
Copywriting wisdom from the most unlikely places
The blokes who fit our kitchen didn’t realise how much they’d influence my copy career…
Is your website all sizzle and no steak?
Make sure your website is more than an expensive garnish around an empty plate.
What’s really wrong with copywriting… and how to fix it
Surely it makes sense for kids to spend a bit less time writing essays on Dickens, and a bit more time learning how to write to sell.