The Spice Rack
A potpourri of piquant ponderings on copywriting, marketing, business and life. Otherwise known as a blog.
Hiring a freelance copywriter? Here’s how to get the most out of your investment
All my most successful projects had one thing in common – the client
How the pressure cooker of teaching primed me to become a copywriter
All those late nights marking textbooks… all those days spent herding cats in the classroom… little did I know how it would all help me hit the ground running as a copywriter.
Copywriting wisdom from the most unlikely places
The blokes who fit our kitchen didn’t realise how much they’d influence my copy career…
Is your website all sizzle and no steak?
Make sure your website is more than an expensive garnish around an empty plate.
What’s really wrong with copywriting… and how to fix it
Surely it makes sense for kids to spend a bit less time writing essays on Dickens, and a bit more time learning how to write to sell.
Fix Fest 2024: AI or die – gut punches, enshitification and unexpected juxtapositions
What the unstoppable rise of AI means for copywriters (and businesses that hire them).