Copy that hits the spot
It’s time your marketing messages actually made things happen for your business
🟧 You want to sell more, but you’re worried about being spammy or sleazy…
🟧 You’re not sure how to persuade without feeling manipulative…
🟧 You struggle to grab attention without resorting to clickbait…
🟧 You’d love to be bold and show personality, but you fear losing credibility…
🟧 You’re wondering how to showcase your value while making your customer the star of the show…
If any of those sound like you, you’re not alone…
Finding that sweet spot is nigh on impossible if you don’t have the time, energy or desire to obsess over your messaging. That’s where I come in.
I’m the nerd who’ll wriggle down rabbit holes to find the most potent ideas.
I’m the geek who’ll trawl online forums to understand what your target customers respond to.
I’m the swot who’ll agonise over the right words and phrases.
Because the thing is, my friend, cooking up powerful marketing messages is an act of discovery as well as creation.
You can’t (or at least, shouldn’t) write anything until you find those ideas, insights and angles that really hit home.
And often they’re hidden at the end of a long, dark and winding road with roundabouts of confusion and hard shoulders of misery.
Most people aren’t into that, so they just chuck some beige, bland, bot-created words on a page and hope for the best (and are surprised when people ignore them).
But you’re not most people. You want to communicate in a way that actually makes things happen for your business. You know what powerful marketing messages can achieve.
You just need that weirdo to come along and walk that long dark winding road to find them for you.
I am that weirdo.
“Matt has never let us down. His tone of voice is always immaculate and really hits the spot with our clients’ intended audiences. We love how his copy is always professional, but he has a creative twist that helps us to inject personality. We find it really enjoyable and easy to work with him. So much so that we have asked him to support us with our own in-house copywriting.”
Saf and Keiran Fenwick, Agency Owners, HG1 Social
What DO You Need?
Web copy
You only get one shot to hit the spot when someone lands on your homepage.
Better make sure your message sizzles.
- Home pages
- About pages
- Product/service pages
- Landing/sales pages
Email copywriting
The modern inbox is a cutthroat place.
You won’t last long there, never mind convert sales, unless what you send pulls its weight.
- Welcome/Follow-up sequences
- Abandon cart and retargeting
- Newsletters
- Promotional emails
Marketing support
Sometimes, it’s more than just copy you need.
I can help you set up the systems that take your customers from A to B.
- Strategic guidance and insights
- Email platform setup
- Marketing automations
- CRM system management
“Matt was completely professional throughout and really helped us to understand how we could promote our business further. I can say without doubt that our websites now have that extra bit of flair and creativity that will help us stand out to potential customers. I certainly wouldn’t hesitate to recommend Matt.”
Mike Stainsby, Owner, Tiercel Leisure