marketing messages that hit the spot

Coach or creative, SaaS or solopreneur, I give you words that make things happen across your website, landing pages and marketing emails.

I work with people-driven businesses with plenty to say (but aren’t quite sure how to say it), serving up copy your audience can’t resist.

Why spicing up your messaging is everything

Fancy colour schemes, clever logos and professionally taken photos are all well and good.

But I’ve never tapped in my card details and bought something just because a website looked pretty. And I’m sure you haven’t either.

That’s because it’s what you say to people that gets them signing up, booking calls and placing orders.

Your messaging builds trust with your audience. It shows that you can solve their problems and give them what they want. It reveals the unique ways you think and operate.  

So by all means, get a website with all the trimmings, give your emails a snazzy design and litter your ads with glittering graphics.

But for God’s sake, don’t neglect what you actually say.

Let’s infuse your marketing messages with the personality, clarity and relevance to make things happen, and serve it up in copy that crackles throughout your customer journey.

Read on to see how I can help.

“Matt has never let us down. His tone of voice is always immaculate and really hits the spot with our clients’ intended audiences. We love how his copy is always professional, but he has a creative twist that helps us to inject personality. We find it really enjoyable and easy to work with him. So much so that we have asked him to support us with our own in-house copywriting.”

Saf and Keiran Fenwick, Agency Owners, HG1 Social

What DO You Need?

Web copy

You only get one shot to hit the spot when someone lands on your homepage.

Better make sure your message sizzles.

  • Home pages
  • About pages
  • Product/service pages
  • Landing/sales pages

 

Email copywriting

The modern inbox is a cutthroat place.

You won’t last long there, never mind convert sales, unless what you send pulls its weight.

  • Welcome/Follow-up sequences
  • Abandon cart and retargeting
  • Newsletters
  • Promotional emails

Marketing support

Sometimes, it’s more than just copy you need.

I can help you set up the systems that take your customers from A to B.

  • Strategic guidance and insights
  • Email platform setup
  • Marketing automations
  • CRM system management

“Matt was completely professional throughout and really helped us to understand how we could promote our business further. I can say without doubt that our websites now have that extra bit of flair and creativity that will help us stand out to potential customers. I certainly wouldn’t hesitate to recommend Matt.”

Mike Stainsby, Owner, Tiercel Leisure

Who is Spicy Copywriting?

The business owner, Matt Hall, sat at a table working on his laptop

I’m Matt, the guy behind Spicy Copywriting. Why Spicy Copywriting? Well, my actual name, Matt Hall is incredibly boring. It means Dull Big Room. Matt Hall Copywriting just doesn’t inspire.

Spicy Copywriting reflects the solemn oath I swore never to add to the flood of bland, beige, brain-curdling content that’s everywhere these days.

That doesn’t mean that the messages I craft for your business are wacky, over the top, or controversial for the sake of it. 

It just means I season them with your unique perspective and personality, your audience’s pains and desires, and bucketloads of the benefits only you provide.

If your marketing messages are ready for some spicing up, hit the button below and let’s have a chat.