by Matt | Sep 4, 2024 | Uncategorized
I, like many before me, soon discovered that success as a freelance copywriter – or a freelance anything – is not just about coming up with good quality writing. It’s about providing a service, cultivating a relationship, making sure clients feel assured...
by Matt | Aug 20, 2024 | Uncategorized
I recently went to a networking event where a chap lit up the room (or should I say marquee) with his story and his new business venture. It was a great little business with loads of potential. He’d found a real gap in the market between two established areas of his...
by Matt | Jul 30, 2024 | Uncategorized
Philip Pullman is my favourite author. He’s also one of the most outspoken critics of education in the UK. Every couple of years or so, he fires a broadside against our system. Particularly what he calls the ‘fetishisation’ of exams. How it reduces the glorious, human...
by Matt | Jul 9, 2024 | Uncategorized
Boarding the 6am train from Leeds to London for Fix Fest 2.0 (without doubt the weirdest and wonderfullest event for copywriters everywhere), I had two goals. The primary one was to make sure I didn’t fall asleep on the train back home, miss my changeover at...
