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What’s really wrong with copywriting… and how to fix it

by Matt | Jul 30, 2024 | Copywriting thoughts, Marketing and business strategy

Philip Pullman is my favourite author. He’s also one of the most outspoken critics of education in the UK. Every couple of years or so, he fires a broadside against our system. Particularly what he calls the ‘fetishisation’ of exams. How it reduces the glorious, human...
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Matt Hall – freelance copywriter based in Leeds.

Serving up copy with a kick.  

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