by Matt | Mar 20, 2025 | Guest expert feature, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. I’m secretly jealous of today’s guest expert. She’s one of those people...
by Matt | Mar 20, 2025 | Copywriting thoughts, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. My wife gave me a right bollocking the other night. She’d gone to bed early, and I...
by Matt | Feb 28, 2025 | Guest expert feature, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. I was going to write a good introduction here, but then I realised the topic of this email...
by Matt | Jan 16, 2025 | Copywriting thoughts, Marketing and business strategy
I’ve not been freelancing that long in the grand scheme of things, but I’ve got enough projects under my belt and worked with enough different folks to be able to do a bit of reflection. Some projects have gone well, some not so well. There are plenty of reasons why...
by Matt | Sep 4, 2024 | Copywriting thoughts, Marketing and business strategy
I, like many before me, soon discovered that success as a freelance copywriter – or a freelance anything – is not just about coming up with good quality writing. It’s about providing a service, cultivating a relationship, making sure clients feel assured...
by Matt | Aug 20, 2024 | Marketing and business strategy
I recently went to a networking event where a chap lit up the room (or should I say marquee) with his story and his new business venture. It was a great little business with loads of potential. He’d found a real gap in the market between two established areas of his...
