by Matt | Jul 30, 2024 | Copywriting thoughts, Marketing and business strategy
Philip Pullman is my favourite author. He’s also one of the most outspoken critics of education in the UK. Every couple of years or so, he fires a broadside against our system. Particularly what he calls the ‘fetishisation’ of exams. How it reduces the glorious, human...
by Matt | Jul 9, 2024 | AI and copywriting, Copywriting thoughts
Boarding the 6am train from Leeds to London for Fix Fest 2.0 (without doubt the weirdest and wonderfullest event for copywriters everywhere), I had two goals. The primary one was to make sure I didn’t fall asleep on the train back home, miss my changeover at...
