by Matt | Jan 16, 2025 | Copywriting thoughts, Marketing and business strategy
I’ve not been freelancing that long in the grand scheme of things, but I’ve got enough projects under my belt and worked with enough different folks to be able to do a bit of reflection. Some projects have gone well, some not so well. There are plenty of reasons why...
by Matt | Jan 5, 2025 | Copywriting thoughts
Oh, I used to hate Sundays. Far from the day of rest, it was the day of frantically preparing for a hellish week in the classroom, a sense of doom growing as the hours went by. In fact, this is how bad it was – you know how people get the ‘Sunday Scaries’ about...
by Matt | Sep 4, 2024 | Copywriting thoughts, Marketing and business strategy
I, like many before me, soon discovered that success as a freelance copywriter – or a freelance anything – is not just about coming up with good quality writing. It’s about providing a service, cultivating a relationship, making sure clients feel assured...
by Matt | Jul 30, 2024 | Copywriting thoughts, Marketing and business strategy
Philip Pullman is my favourite author. He’s also one of the most outspoken critics of education in the UK. Every couple of years or so, he fires a broadside against our system. Particularly what he calls the ‘fetishisation’ of exams. How it reduces the glorious, human...
by Matt | Jul 9, 2024 | AI and copywriting, Copywriting thoughts
Boarding the 6am train from Leeds to London for Fix Fest 2.0 (without doubt the weirdest and wonderfullest event for copywriters everywhere), I had two goals. The primary one was to make sure I didn’t fall asleep on the train back home, miss my changeover at...
