by Matt | Apr 3, 2025 | AI and copywriting, Copywriting thoughts
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. Bernard Cornwell is a hero of mine. He wrote the Sharpe series, bringing to life a...
by Matt | Mar 20, 2025 | Copywriting thoughts, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. My wife gave me a right bollocking the other night. She’d gone to bed early, and I...
by Matt | Mar 12, 2025 | Copywriting thoughts
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. In 2014, Sam Koch, punter for the Baltimore Ravens, changed the NFL forever. The punter was...
by Matt | Jan 16, 2025 | Copywriting thoughts, Marketing and business strategy
I’ve not been freelancing that long in the grand scheme of things, but I’ve got enough projects under my belt and worked with enough different folks to be able to do a bit of reflection. Some projects have gone well, some not so well. There are plenty of reasons why...
by Matt | Jan 5, 2025 | Copywriting thoughts
Oh, I used to hate Sundays. Far from the day of rest, it was the day of frantically preparing for a hellish week in the classroom, a sense of doom growing as the hours went by. In fact, this is how bad it was – you know how people get the ‘Sunday Scaries’ about...
by Matt | Sep 4, 2024 | Copywriting thoughts, Marketing and business strategy
I, like many before me, soon discovered that success as a freelance copywriter – or a freelance anything – is not just about coming up with good quality writing. It’s about providing a service, cultivating a relationship, making sure clients feel assured...
