by Matt | Apr 3, 2025 | AI and copywriting, Copywriting thoughts
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. Bernard Cornwell is a hero of mine. He wrote the Sharpe series, bringing to life a...
by Matt | Mar 20, 2025 | Guest expert feature, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. I’m secretly jealous of today’s guest expert. She’s one of those people...
by Matt | Mar 20, 2025 | Copywriting thoughts, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. My wife gave me a right bollocking the other night. She’d gone to bed early, and I...
by Matt | Mar 12, 2025 | Copywriting thoughts
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. In 2014, Sam Koch, punter for the Baltimore Ravens, changed the NFL forever. The punter was...
by Matt | Feb 28, 2025 | Guest expert feature, Marketing and business strategy
This post was originally an email sent out to subscribers of Spice up your life, my weekly email. Subscribe here to get my piquant ponderings straight to your inbox every week. I was going to write a good introduction here, but then I realised the topic of this email...