Spicing up your online marketing with copy that kicks
Your freelance copywriter creating messages that make things happen
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It happens all the time…
You visit a website, open an email, or click an ad, and within seconds you’re zoned out.
Too often, the reason is copy that’s bland, the digital equivalent of mashed potato (not the buttery, delicious kind. The dry, lumpy, dismal kind).
Nobody wants their potential customers zoning out. If you want your audience signing up, booking calls and placing orders, your marketing messages need the magic ingredients.
They need to crackle with benefits, pop with clarity, and zing with emotional connection – with your personality simmering just beneath the surface, of course.
Why choose me to spice up your online marketing?
Between me and thee, I’ve made a vow to myself that I’ll never add to the pile of corporate cowpat that makes up so much of online marketing.
So if you’re the sort of business owner, marketing leader, or agency owner who likes your marketing messages with a bit of flavour, I think we’ll get along famously and I want to hear from you.
But it’s not just about what I want of course. You also benefit from my pigheaded refusal to write bland, beige and brain-vegetating copy.
Because the fact is, even if your competitors’ products or services are as great as yours, if they just reel off a list of their features like some sort of will and testament, or serve up their offers on a mound of jargon and cliches, no one’s going to pay attention – let alone buy from them.
Which means…
When your marketing messages connect with emotions… When they paint vivid pictures of the tangible benefits your customer really wants… When they flow like honey and use language that hits with your audience… Lo and behold…
People. Take. Notice. They subscribe. They book calls.They place orders.
As the late ‘Father of Advertising’ David Ogilvy, once said, “You can’t bore people into buying your product.”
That’s where I come in.
“Matt has never let us down. His tone of voice is always immaculate and really hits the spot with our intended audience. We love how his copy is always professional, but he has a creative twist that helps us to inject personality. We find it really enjoyable and easy to work with him. So much so that we have asked him to support us with our own in-house copywriting.”
Saf and Keiran Fenwick, Agency Owners, HG1 Social
“Matt was completely professional throughout and really helped us to understand how we could promote our business further. I can say without doubt that our websites now have that extra bit of flair and creativity that will help us stand out to potential customers. I certainly wouldn’t hesitate to recommend Matt.”
Mike Stansby, Owner, Tiercel Leisure